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当下网站建设项目需求沟通、网站&APP产品原型设计、界面视觉ui设计、前端制作工艺及后端程序开发、用户体验测试工程等已经细分到不能再细分，同一个岗位甚至有多个角色协作参与。即便这样，看过BAT这类大型互联网公司招聘信息后不紧兴奋，虽然细分了角色，但作为设计师你还必须擅长跟体验相关的技能，否则offer少一半以上。
随着互联网的发展，各互联网公司的产品也变得越来越成熟，58本地版也在不断的更新迭代。58本地版的业务线越来越多，也做的越来越深入，在这个时间段，designer迫切需要一份设计规范来帮助我们对产品提效。这个项目从去年开始，我们通过与各位同事不断沟通迭代，于今年搭建了一份58本地版APP的设计规范。借此机会一起探讨下2020年最新ui设计规范有哪些以及如何高质量建立一套完整高质量的规范。
素马克里斯在分享频道发布过2018-2020年的手机网页、移动应用网站ui设计趋势。为了让从事ui设计的同学们能更清楚的认识ui每年的设计新趋势，以及其设计特点、发展现状及就业前景，今天特意摘去2019和2020年ui界面设计趋势，图文讲解，希望你能从中吸取到有用的技巧。
A strategic website design for XQubix, a UAE-based interdisciplinary R&D platform redefining molecular innovation across biotechnology and advanced materials.
XQubix operates at the intersection of quantum physics, computational chemistry, robotics, big data, and cloud infrastructure. Its mission is to accelerate innovation in pharmaceuticals, premium biotech, and advanced materials through automated and digitally driven R&D processes.
The challenge was translating an extremely high-dimensional scientific platform into a structured and accessible digital experience. The website needed to communicate deep technical credibility while remaining clear to strategic partners and industry leaders.
We approached the project by building a layered information architecture—balancing scientific depth with visual restraint. The result is a precise, future-facing digital presence that reflects XQubix’s role in redefining how molecules are discovered, designed, and delivered.
A comprehensive website overhaul for a global supplier of specialty corrosion-resistant metals. We delivered a strategic digital platform that enhances technical credibility, streamlines global inquiry handling, and showcases tailored material solutions for demanding industrial applications.
This project involved the complete digital transformation for a specialized industrial enterprise. The client, a U.S.-based spot warehousing and processing company, required a sophisticated online presence to match their expertise in global specialty metal sourcing and custom solution development.
Our end-to-end service delivery included:
Website Strategy & Planning
Wireframing & Interactive Prototyping
Visual & User Interface (UI) Design
Front-End Development & Production
Back-End System Development
Launch Deployment & Ongoing Maintenance
For B2B companies in highly technical and niche industrial sectors, a new or redesigned website must solve a fundamental problem: bridging the credibility gap instantly with a global, expert audience.
Before the Redesign (The Problem):
Prospective clients, often engineers or procurement specialists facing extreme operational challenges, would visit the old site. They needed immediate, clear evidence of technical capability, material specifications, and logistical reliability. A generic or outdated website failed to convey the depth of expertise, making it difficult to establish trust and often driving potential inquiries to more established-looking competitors.
Our Strategic Solution:
We architected the website not just as a digital brochure, but as a trust-acceleration platform. Every element was designed to answer the expert visitor's unspoken questions:
Visual Design & Content Hierarchy: We used clean, robust visuals and a structured information architecture to immediately communicate professionalism and precision, moving technical specifications and material capabilities to the forefront.
Clarity in Service Offering: The site clearly articulates the complex value proposition—from global material selection and spot warehousing to custom processing and tailored solutions—in a digestible, confident manner.
Streamlined Inquiry Pathway: We implemented intuitive contact points and clear calls-to-action, making it effortless for global clients to initiate technical discussions, thereby converting site visits into qualified leads.
The Result:
The new website now acts as a 24/7 technical ambassador. It effectively filters and attracts the right clients by presenting undeniable authority from the first click, significantly shortening the sales cycle and empowering the client to compete on a global scale with a digital presence that mirrors their real-world expertise.
We crafted the digital flagship for a pioneering enterprise storage innovator, transforming complex semiconductor engineering into a clear narrative of reliability, performance, and technological leadership for a global B2B audience.
This project involved creating the core digital identity for a research-driven company at the forefront of storage semiconductor technology. As a key player in a foundational field, the client needed a website that accurately reflected its deep technical expertise and ambition to serve global, performance-critical markets.
- Strategic Website Planning & Positioning
- Brand-Focused UI/UX Design
- High-Performance Front-End Development
- Structured Back-End System Development
- Launch Deployment & Technical Optimization
For a B2B hardware company in the performance-critical enterprise storage sector, the fundamental challenge is converting advanced engineering capabilities into tangible market trust and purchase confidence, often against established international competitors.
Target clients—such as data center architects and IT procurement heads—evaluate vendors on long-term reliability, rigorous quality assurance, and enterprise-grade support, not just specifications. A digital presence that failed to communicate these mature capabilities could not overcome the market’s inherent risk aversion, regardless of technical merit.
We engineered the website as a Trust and Clarity Platform, designed to systematically demonstrate credibility:
- Information Architecture of Expertise: The site structure leads with the company’s core technological vision and R&D philosophy, positioning products as the proven result of deep innovation. Sections dedicated to engineering, validation, and global support are highlighted to address key enterprise concerns upfront.
- Visual Language of Precision & Stability: The interface employs a clean, robust aesthetic—characterized by deliberate typography, structured layouts, and imagery conveying infrastructure and precision—to visually embody the values of reliability and high performance.
- Content for the Enterprise Decision-Maker: Technical data is presented alongside clear explanations of real-world benefits in AI and data-intensive scenarios. The narrative consistently connects semiconductor innovation to critical business outcomes like scalability, efficiency, and total cost of ownership.
- The Result:
The new platform now serves as a 24/7 technical emissary and credibility engine. It delivers a decisive, trustworthy first impression that aligns with high-end market aspirations, effectively pre-qualifying leads by demonstrating technical maturity and operational excellence. This empowers commercial discussions on a foundation of proven capability.
We defined and launched the inaugural digital identity for an ambitious AI startup, creating a clear and compelling narrative for its ecosystem platform aimed at driving knowledge and sustainable growth for a global audience.
This project was a foundational launch for a visionary startup building a dynamic, AI-driven ecosystem. Headquartered in a major global financial and tech hub, the client aimed to establish a strong digital footprint that articulated its broad vision to empower both individuals and organizations with knowledge and purpose.
- Our full-scope deliverables for this inaugural launch included:
- Brand Strategy & Digital Positioning
- Vision-Driven Website Design & UX
- Interactive Front-End Development
- Scalable Back-End Architecture
- Global Launch Deployment
The Core Challenge We Solved: Articulating a Broad Vision with Concrete Clarity
For an ambitious startup in the expansive field of AI, the primary challenge is crystallizing a high-concept, ecosystem-level vision into a tangible, credible, and engaging digital experience that resonates with both early adopters and potential partners.
The client's mission to build a multifaceted AI "ecosystem" was powerful but inherently abstract. The risk was that the website could become vague or overly conceptual, failing to answer the critical visitor questions: "What does this actually do?" "How does it work?" and "Why should I trust a new player?" Without clear answers, attracting users, talent, and investment would be difficult.
We architected the website as a Clarity and Confidence Engine, designed to make a bold vision feel immediate and actionable:
- Narrative Architecture: We structured the user journey to first establish the "Why"—the overarching mission and future impact—before elegantly transitioning into the "How"—the core pillars, technologies, or access points that form the ecosystem. This moved the narrative from inspiring vision to understandable mechanics.
- Visual Language of Innovation & Trust: The design balances futuristic, dynamic elements (suggesting AI and growth) with a foundation of clean, professional stability. The color palette, typography, and imagery were chosen to feel both cutting-edge and utterly reliable, crucial for establishing credibility in finance and tech markets.
- Content as a Bridge: We crafted messaging that consistently connects high-level purpose ("driving sustainable growth, shaping a better future") with tangible user benefits and practical use cases. This approach makes the ecosystem's value proposition clear and relatable for diverse audiences, from individual professionals to organizational leaders.
The launched website successfully serves as the cornerstone of the startup's market entry. It transforms an ambitious concept into a credible and inviting digital destination. It effectively attracts the right early community by providing clarity on the ecosystem's value, thereby building the essential trust needed to fuel initial growth, partnership discussions, and market positioning.
We developed the official website for an innovative smart connectivity brand, creating a clear framework to present its high-performance product lines and technical advantages, establishing a reliable and professional digital identity for B2B clients.
The Core Challenge We Solved: Structuring Complex Tech Information for Diverse Audiences
For a technology company with defined product lines (Home Network, PON Solutions), the key website challenge is translating technical specifications and product features into accessible value propositions that build trust with both B2B partners and end-users simultaneously. The site must effectively serve as a product catalog, technical guide, and brand portal.
Our Solution: A Modular and Hierarchy-First Information Architecture
We constructed a clarity-driven digital framework:
Lead with Value: The homepage immediately states the core brand vision of "building an intelligent connected network" and highlights key technical advantages (strong signal, broad coverage, security), setting a strong first impression.
Clear Product Categorization: Products are distinctly grouped into "Home Network" and "PON Solutions," allowing visitors to navigate instantly to their area of interest.
Visualizing Technical Advantages: The four pillars of "High Performance, Various Functions, Advanced Security, Easier to Use" are explained through concise icons and descriptions, making complex benefits easily understandable.
The Outcome:
The website now functions as a unified digital hub and credibility engine. It successfully organizes the product ecosystem and translates technical language into clear market benefits, enabling clients to quickly grasp core value during decision-making and strengthening the brand's professional credibility.
We executed a strategic redesign for the global website of a leading LED technology manufacturer, reinforcing its market leadership and enhancing the digital experience for its worldwide network of clients and partners.
The Core Challenge We Solved: Evolving the Digital Identity of a Maturing Market Leader
For a long-standing, publicly-listed industry leader, the website is no longer just a digital brochure. The core challenge was transforming a corporate website into a dynamic, strategic asset that reflects the scale of a global operation, supports a complex multi-brand ecosystem, and continuously adapts to market evolution—all while maintaining a cohesive brand narrative over multiple redesign cycles.
Our Solution: A Partnership-Based, Future-Proof Digital Platform
Leveraging a seven-year collaborative partnership, our approach went beyond a one-time design:
Strategic Co-Evolution: Each redesign was not a replacement but a strategic iteration. We systematically evolved the information architecture to better showcase the company's expanding global footprint (160+ countries), extensive R&D investment (multi-continent centers), and comprehensive solution sets, ensuring the digital presence kept pace with corporate growth.
Systematic Scalability: We built a design and content system robust enough to integrate over 40 subsidiaries and a vast product portfolio, yet flexible enough for regional adaptations and future portfolio expansions, turning the website into a scalable corporate command center.
Trust Through Continuity: The consistent, long-term partnership allowed us to deeply integrate with the client's marketing and communication strategy. This ensured that every design decision—from user pathways for B2B clients to investor relations content—was made with an intimate understanding of their business goals and brand legacy.
The website has become a cornerstone of their global brand identity and a trusted business tool. It successfully communicates the authority and scale expected of a market leader, provides a clear window into their technological capabilities for partners and investors, and serves as a reliable, always-updated resource for their worldwide sales channel of over 3,000 outlets, strengthening loyalty and enabling global business growth.
We designed and developed a vibrant, interactive landing page to launch a global "Carnival of Gratitude" campaign, celebrating a major brand milestone and driving worldwide user engagement.
The Core Challenge We Solved: Channeling a Global Brand Moment into a Cohesive, Action-Driven Digital Experience
For a major brand anniversary campaign with global reach, the key challenge was creating a single, unifying digital destination that could capture the celebratory spirit, communicate diverse global activities, and incentivize participation—all while maintaining premium brand aesthetics and driving specific user actions.
We conceptualized the page as the epicenter of the celebration, focusing on immersive storytelling and clear calls to action:
- Narrative-Driven Immersion: The page opens with a strong, emotional headline ("A DECADE WITH YOU") and atmospheric visuals to instantly establish the campaign's theme of gratitude and celebration, creating an emotional hook.
- Clarity in Global Complexity: We designed a clear, scrollable layout to present "varied special treats" (promotions, events, activities) happening across different regions in an organized yet exciting way, preventing information overload for a worldwide audience.
- Frictionless Engagement Pathway: Interactive elements and prominent call-to-action buttons were strategically placed to seamlessly guide users from learning about the carnival to participating in activities, claiming offers, or exploring further, maximizing campaign conversion.
The landing page successfully served as the flagship digital venue for the global carnival. It translated the brand's milestone into a visually compelling and interactive online experience, effectively centralizing campaign information, boosting user participation rates, and strengthening community loyalty through a dedicated, celebratory brand moment.
