Tanyu isn't just a restaurant; it's a phenomenon in China's culinary scene. With 17 years of industry insight and 12 years of dedicated brand building, Tanyu opened its first branch in Shenzhen on December 26, 2013, and immediately set a new standard. The launch broke records, achieving an unprecedented 16 table turnovers per day and a daily revenue of 180,000 RMB, creating a legend in the competitive food and beverage sector.

This deep-rooted expertise, accumulated over 13 years of successful brand operation, has solidified Tanyu's position as the undisputed market leader in the grilled fish category.

Our challenge was to translate this remarkable offline success into an equally compelling online experience. The website we designed serves as a digital flagship, mirroring Tanyu's vibrant energy and premium quality. It's built not just to inform, but to engage customers and drive brand loyalty, effectively telling the story of a brand that revolutionized how China dines on grilled fish.